Job Opportunity At Betika Ghana

Betika Ghana

There is a new job opportunity at Betika Ghana. The Digital Community Manager will be responsible for building and engaging Betika’s online community around the brand, products, or service. He/she will be charged with maintaining a vibrant online community by carrying out engaging social media campaigns, amplifying the brand’s activities while pushing our product, creating, and executing a social media calendar that will guide the running of the different social media assets.

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Responsibilities:

Contribute to social media strategy development and implementation by;

  •  Analyzing the social media marketing strategy, plans and making recommendations for improvements.
  • Working with marketing and creative teams to develop social media marketing campaigns, setting objectives, and reporting on ROI.
  • Performing research on current benchmark trends and audience preferences.
  • Develop a content plan and implementation strategy.

Effective management of Betika’s social media content on all platforms through:

  • Briefing the creative team of desired content, overseeing production, and pushing the content on Betika’s social media accounts.
  • Use analytics tools and monitor social media outlets, online forums, blogs etc.
  • Collaborate with the social media customer service team to ensure that customers are handled in a timely and engaging manner and build a brand persona that customers relate to and look forward to engaging with.
  • Publish content that meets the brand’s communication style and that is compelling and unique.
  • Guiding Betika’s interactions with customers and other stakeholders via the company’s social media accounts in an engaging manner.
  • Using approved pool of influencers and onboarding of new and strategic ones to drive the brand’s agenda and holding them accountable to deliver value to Betika.
  • Build the brand’s online presence and fosters stronger relationships between the brand and the public.
  • Deploy social listening tools to monitor positive/negative comments and topic trends and strive to boost engagement, resolve any potential conflicts that may affect brand reputation.
  • Devise and implement community communication initiatives.
  • Analyse web traffic and relevant community metrics.
  • Communicate community feedback to relevant internal stakeholders.
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Qualifications:

  • A bachelor’s degree in marketing, or related field with a Professional Certification in Marketing from a recognized Institution.
  • A minimum of 5 years hands-on experience in digital community management/Social media management with a successful record of accomplishment in planning and leading community initiatives
  • Experience in planning and executing media communication across multiple channels.
  • Working knowledge and understanding of digital analytics tools i.e., SEM, SEO, Google Analytics.
  • Excellent writing skills in English and local social languages that appeal to social media communities, proficiency in the development of quirky, fun filled content.
  • Demonstrable strong analytical skills and data-driven thinking.
  • Great project management and organizational skills.
  • Familiarity with various social media platforms, must be digital savvy.
  • Ability to identify and track relevant community KPIs.
  • Ability to interpret web traffic and online engagement metrics.
  • Natural leader of people with excellent managerial and inspirational skills.
  • Demonstrable ability to make business decisions and judgement.
  • Must have a finger on the pulse of popular culture and contemporary trends.
  • Formidable team player with excellent interpersonal, communication (written and verbal) and presentations skills.
  • Highly intuitive and a great problem soler
  • Must exhibit a clear understanding of the sports world in general with in-depth knowledge of football, football teams, players, and global leagues.

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