Job Opening At Betika Ghana

Betika Ghana

There is a new job opening at Betika Ghana. The position of Brand Manager is vacant at the company. S/he will develop and implement marketing activities to increase our brand value, awareness, and market share. He/She will work closely with different teams to create and execute marketing initiatives that resonate with the target market and increase sales. He/She will also be responsible for developing budgets, forecasting sales, and assessing KPIs and ROI.

To be successful the Brand Manager will have a good understanding of consumer behavior, be up-to-date on market trends and continuously monitor competitor activity. He/She will also be responsible for conducting research, analysing data, developing go-to-market strategies and reporting on brand performance.

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Duties and Responsibilities:

  • Responsible for developing marketing and advertising strategies.
  • Researching and analyzing consumer behavior, market trends and competitor activity.
  • Establishing budgets, performance specifications and sales estimates.
  • Developing and implementing strategies that resonate with the target market.
  • Planning and executing marketing initiatives including campaigns, events, sponsorships, and corporate social responsibility programs.
  • Building brand awareness, increasing brand value and profitability.
  • They will be responsible for increasing product sales and market share.
  • Developing of budgets and expenses management.
  • Measuring and reporting on campaign performance and assessing KPIs and ROI.
  • Collaborating with different teams such as marketing, creative, legal, etc in delivering in their mandate.
  • Overseeing the production of brand merchandise, advertisements, promotional materials, and various campaigns.
  • Building relationships with influencers, journalists, and media outlets.
  • Overseeing social media accounts ensuring brand quality and consistency.
  • Proactively assess the operating environment and alerting the legal team of any regulatory and business-related risks
  • Ensuring that messaging and marketing activities are aligned with brand and company values.
  • Work with the HR team to recruit identified roles; train, mentor, inspire and motivate the team to achieve desired productivity and recommend initiatives that promote staff engagement.
  • Leading and managing teams; including setting goals and objectives, providing support and guidance, and conducting performance evaluations /conduct performance reviews for the team 
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Brand Manager Requirements:

  • Degree in business, marketing, or related field
  • A minimum of 8 years experience in developing brand and marketing strategies
  • Good communication skills, both verbal and written
  • Previous experience in managing and leading teams; must be a good people manager
  • Highly organized and perform well under pressure
  • Budget management skills
  • Good project management skills
  • A good understanding of Industry regulations and compliance requirements
  • Strong research and analytical skills

Location: Accra, Ghana

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