Instagram has become one of the world’s most used Social media platform. It has become a marketing channel for individuals trying to grow their businesses and brands. It is equally an opportunity to build a loyal audience that grows with your business.
In fact, over 500 million Instagram users browse the app every single day, making it a home most brands. But like any social network, there are right ways to use your Instagram profile, wrong ways, and clever ways.
In this article, we are going to show you how to grow your Instagram account and increase engagement and organic traffic on your account.
Below are ways to build your instagram account organically:
Capitalize Your Name in Your Bio (Not your Username, your name): Taking this action is very important because it will boost your search Engine Optimization (SEO). This will allow you rank higher when someone searches for a name closer to yours on instagram. It is especially good for people who are trying to expand their businesses.
Write Captions That Lead to Conversations: Catchy and engaging Captions are the best ways to lead your audience into a conversation. It is very essential to pay attention to the kind of words you write under your posts because they can either increase or decrease engagment on your account. Write vunerable, deep and long captions that could possibly start a conversation between you and your audience. when, your audience begin to engage with your content (like, comment, message), don’t be too busy to engage back. The more you and your audience engage the more Instagram believes people like you and the more Instagram increases your reach.
Switch Up Your Hashtag Size: Hashtags, when used the right way could significantly increase your reach on any social media platform. Hashtags actually open you up to new people, however, using the wrong hashtags could make your account undiscoverable. To be able to use hashtags correctly, you have to focus 80% of your attention on small to medium hashtags.
- Very Small Hashtag: Less than 50k
- Small Hashtag: Under 100k
- Medium Hashtag: Under 500k
- Large: Over 500k
In as much as it is good to use more of small to medium hastags, you should also consider mixing your hashtags up with a few of very small and large tags.
Avoid Using The Same Hashtags Continuously: Still lingering on the topic of hashtags, you should not use one set of tags over and over again. This is because, Instagram may think of as you a spam and eventually reduce your organic reach.
In addition, follow hashtags that speak your language. Find a niche and actively follow hashtags that are related to what you do on your account. It will massively boost your reach as you are more likely to be noticed. Finally, use hashtags in your instagram stories as many times as you can. This is going to make people who follow specific hashtags to discover you.
Community Engagement: As it has been mentioned earlier in this post, it is not a good idea not to engage with the people who engage with your content. It is best to always engage with those who engage with your content especially those who do not follow you. When you do that, Instagram will broadcast your account and content to more people who have not yet discovered you.
Engagement includes likes, comments, messaging, reactions etc.
Post At The Right Time:
Beyond adding the appropriate hashtags and using the methods to get more growth on your Instagram, you should also consider the timing of your posts.
Know when most of your audience are active on instagram and share your post an hour or two before that time. This will earn you more likes a few minutes after you share your post. Instagram will expand your reach as more and more of your followers like your post.
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