Ronaldo Effect: The record-breaking amount Man Utd made in 12 hours of Ronaldo 7 shirts

Ronaldo Manchester United
Cristiano Ronaldo

CR7 Returns to Manchester United

In one of the biggest stories of the transfer window, Cristiano Ronaldo rejoined Manchester United, a deal officially confirmed on deadline day.

In a shocking twist of events, Ronaldo was at one point set to join Manchester City, before United swooped in at the eleventh hour to bring their club legend back to Old Trafford, allegedly paying a fee of 15 million euros with the potential for a further 8 million euros in add-ons.

To make matters even better for the football romantic, Edinson Cavani agreed to give up the number 7 shirt to allow Ronaldo to return to his CR7 brand.

As a result, there were long queues outside the official store, with fans queuing up to represent their iconic player and his iconic number once more.

Ronaldo Effect: How much did Manchester United make in the first 12 hours?

How much did Manchester United make in 12 hours from CR7 shirts
Cristiano Ronaldo

Now, the amount that the PR stunt to change Ronaldo back to number 7 earned Manchester United has been laid bare. As per lovethesales.com, Ronaldo already has the most owned Premier League shirt this season, and the jersey broke the record of the fastest-selling shirt online in the first 12 hours.

As per the report, total sales have hit £32.5 million, with Manchester United (as per Sports finance expert Kieran Maguire) making around 7% per shirt sold.

This means that The Red Devils have already recouped around 2.25 million pounds on shirt sales alone from the signing of Ronaldo, although of course it is difficult to tell just how many additional sales he has brought in.

See also  Ronaldo will not be able to have his iconic No.7 shirt at Manchester United 😫

Either way, they could be on course to recoup his transfer fee across his two-year stay at Old Trafford

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