GBFoods is offering an exciting opportunity to a qualified individual to join the team as a Consumer insight Specialist. This hybrid jobs is located in Accra, Ghana.
Main Responsibilities:
- Support the CI Manager to conduct consumer, competitive and shopper analysis to support the business with relevant insights from different sources not restricted to Retail Audit, Brand Health Tracker and Household Panel:
- Coordinate with the research partner the implementation of the Market Research Tools.
- Manage assigned projects end to end (from briefing to presentation of results).
- Tracking data management and reporting.
- Ensure quality of field work and timely reporting of Adhoc and tracking studies
- Contribute to team knowledge enhancement by conducting training sessions, facilitating knowledge sharing, exploring new research methods (such as AI), and organizing annual CI events.
- Coordinate research plan, budget and payment of suppliers
- Be a key partner for the Commercial team and the Consumer Insights Community by providing a deep and rich understanding of the market and consumers.
- Support the development of BU Business Plans and Strategic Management Reviews for categories and brands.
Technical & Behavioural Competencies:
- Minimum Bachelor’s degree in Economics, Statistics, Market Research, Marketing or other business related degree.
- At least 5 years of experience in consumer research within the FMCG sector, either with a client-side company or within a research agency.
- Proficiency in conveying insights effectively and creating compelling, easy to understand documents.
- Experience in both quantitative and qualitative research techniques
- Knowledge in SAP and standard MS Office and Power BI.
- Project Management experience.
- Understanding of the following research protocols/methodologies; Retail Audit, Pricing Research, NPD research, Positioning research.
- High level of consumer and marketing sensitivity.
- Strong analytical skills.
- Motivated to quality control and process improvement.
- Ability to dig below the surface when seeking out insights.
- Strong ability to collaborate across boundaries and work in an international environment.
- Leadership and capacity to effectively work with virtual and different teams.
- Strong capability in dealing with multiple projects contemporaneously and flexibility in dealing with different categories & markets.