There is a new job update at British Council. They are looking to hire a Higher Education Marketing Specialist Consultant (South Africa/Ghana).
Key Roles
- The Consultant will support the Senior Marketing Manager, Higher Education to develop and execute marketing plans for HE in the cluster/country, ensuring they drive and support the regional strategic objectives for the British Council in a flexible, cost-effective way.
- Plans and executes go to market plans for English across the cluster/country, agreeing the programmes, delivery mechanisms, budgets and resources.
- Develops and executes campaigns to support a variety of routes to market and maximise impact and share of voice.
- Deploys the British Council brand architecture in line with brand management standards across the cluster.
- Ensures that clear and consistent marketing processes are deployed for English aligned to agreed global marketing processes.
- Monitors and reports on agreed marketing KPIs for English in the cluster.
- Provides proactive professional advice and support to colleagues to ensure local English specific requirements are compliant with marketing policy, process and governance.
specific knowledge and experience:
- Experience in a marketing position at a national level within a medium to large organisation.
- Demonstrable experience of developing marketing strategies and plans
- Demonstrable experience in managing supplier relationships.
- Stakeholder engagement and management
- Experience in a global organisation (Desirable)
- Experience in a relevant sector or industry e.g., education, English teaching (Desirable)
- Relevant degree e.g., marketing, or equivalent level of experience
- Proficiency Relevant external professional organisations e.g., CIM, Melcrum, GCN, CIPR, WOMMA etc. (or equivalent experience in a relevant discipline) (Desirable)
- Excellent English writing skills are crucial.
- Attention to detail and the ability to edit and proofread content for clarity, grammar, and consistency are crucial.
- Proficiency in using analytics tools (e.g., Google Analytics, social media insights)
- Very good understanding of marketing principles, including branding, target audience segmentation, and customer journey.
Read: Job Offer At Guinness Ghana Breweries Limited (GGBL)
Job Application Procedure At British Council
Closing Date: 4th April, 2024