This is a simple guide for recruiters that spells out everything job candidates want to see from a job advertisement.
Finding out what candidates truly want is not always simple…
However, when drafting a job ad, simply addressing the fundamentals may not be sufficient to draw in excellent applicants, which could result in you missing out on discovering your ideal match.
The most effective advertisements, according to Reed.co.uk‘s research and observations, go beyond a straightforward job description. And a big part of that is defining what genuinely distinguishes your business.
What do job seekers desire from employers? Here are five things every candidate wants so you can be confident your advertising are drawing the top candidates:
A suitable salary
In fact, salaries consistently rank as the top priority for job seekers of all ages and levels of experience. Money is important, let’s face it.
Because it’s typically the first thing people look for in a job, even though it’s not the only thing. Giving prospective employees information about the compensation packages offered by your company can assist them determine their suitability for the position.
It’s essentially a no-brainer considering that two-thirds of job seekers are more likely to apply when a wage is disclosed.
Attractive benefits may be a major deciding factor for candidates who are in high demand when selecting a position.
Benefits like this could be what makes you stand out from other employers, whether it’s a hefty pension, a good healthcare plan, or a sizable holiday allowance.
Company incentives are also becoming more and more common in many industries, with things like in-house gyms, healthy food initiatives, and office recreation options like ping pong tables and arcade games frequently on the minds of job applicants.
Therefore, make sure to highlight any programs you have in place to improve employee welfare in your job postings, even if they are “only” a pension or discount program.
Work-life Balance or Flexibility
The majority of job applicants not only aim for the ideal work-life balance, but they also desire an employer who recognizes its significance and values its staff members’ need for a life outside of work.
Your potential employees will gain from higher morale as a result of this and a position at a convenient location, in addition to having more motivation for their work.
Give them what they want in order to attract the ideal candidates. Include the appropriate information in your job posting, whether it be via outlining remote work choices or allowing for flexible working hours.
Finding a company with the proper cultural fit is crucial for many job seekers.
They want to know that the company they are applying to work for is a respected brand with good values and social responsibility in addition to making sure that variables like work environment and management style match their needs.
According to research from Reed.co.uk , one of the main factors millennials cite for choosing a job is a company’s commitment to corporate social responsibility (CSR).
It’s more difficult for candidates to determine their fit if you don’t clearly describe in your job advertisement what it’s truly like to work for organizations.
Career prospects will always be significant when looking for the proper position.
In fact, candidates are much more likely to take the position seriously if it explicitly mentions the chance of long-term advancement.
Additionally, they want to know that there are options to improve their talents through training and development, not merely that there are prospects for promotion.
Nobody wants their career to stagnate, after all.
Therefore, there are various ways to encourage employee wellness and job satisfaction through learning and advancement, whether it be through funding a certification, leading workshops, or providing secondments.
Offering these chances will increase interest in your job posting and increase the likelihood that people who land a job will stay.
NB: The items outlined in this article, “Everything candidates want from a job advertisement”, are in no particular order of priority.
Hire the right talent to transform your business! Ready to hire?
WhatsApp Job & Scholarship Alert
- To get daily Job and Scholarship Alerts on Whatsapp, Join Our WhatsApp Group via the link below.
NOTE: PLEASE IF YOU’RE ON ANY OF OUR WHATSAPP GROUPS, DON’T JOIN THIS ONE
UNDER NO CIRCUMSTANCE SHOULD AN APPLICANT PAY MONEY TO ANYONE IN GETTING A JOB WE HAVE PUBLISHED