KiDi claims that singers and other key participants in the industry should be aware that TikTok influencers are in demand right now.
The 2022 Vodafone Ghana Music Awards ‘Artist of the Year’ has said this is the time for TikTok influencers and nobody can fight that.
KiDi weighed in on the ongoing “conflict” between several Ghanaian musicians, key figures in the music industry, and some TikTok influencers.
The controversy erupted after Asantewaa, a well-known TikTok star, claimed during an interview on UTV that influencers on the video-sharing app are currently responsible for helping to make songs successful.
She continued by saying that any musician who doesn’t offer their tunes to them for promotion will only ever hear the song themselves because it will never become popular.
After receiving several online criticisms for her remarks, she was eventually obliged to apologize and claim that she was joking and kidding about. Asantewaa has apologized, yet many people have still criticized her for saying that.
However, when Kwame King of Citi TV questioned KiDi recently on a Twitter platform, KiDi had a completely different viewpoint on the matter.
KiDi asserts that singers and other industry participants in the field should comprehend that TikTok influencers are currently in vogue and that nobody can stop it.
He continued by saying that since TikTok influencers are currently one of the most effective instruments for song promotion, changes are bound to occur spontaneously by the principles of natural order.
KiDi concluded by saying that those who are “fighting” these TikTok celebrities need to realize that they are already a part of the music industry and cannot be disregarded.
Meanwhile Social media users have gone agog over claims that the government’s expectations for the Electronic Transfer Levy (E-levy) are not being met.
Nearly two months after the e-adoption, levy’s Gabby Otchere-Darko, a prominent member of the New Patriotic Party (NPP), revealed that it had only brought in less than 60 million.
This is the time for TikTok influencers and nobody can fight that – Kidi
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